Expansion Tesco Strategic OptionsTesco is already present in the UK, Europe, Asia and the USA and has 6531 stores worldwide. Tesco continues to open up to new markets in order to increase its market share and market growth. Diversification This is a very risky strategy as the organization enters a new market where it has no information available or has less experience. The risk could be that of non-acceptance of the products by consumers who do not make sufficient sales. Tesco has diversified its market by launching several non-food products in new markets. Tesco enjoys long-term success due to its focus and Tesco has one main central vision, which remains the same as business strategies change according to the changing world. Due to the competitive global environment, if organizations do not have a clear vision they will lack direction and may not survive as long in the future. Tesco has established business strategies to help it achieve its vision and mission. Vision A vision is an overall vision of where the company wants to be. Tesco is a company that deals with customers and colleagues. His vision will guide the direction of the organization and how to make strategic decisions. Tesco's vision is: ''To be the company most valued by the customers we serve, the communities in which we operate, our loyal and committed colleagues and shareholders.'' Annual Review (2013) Mission Statement The vision, the statement of Mission and company goals are all related and identify what a company is trying to achieve. Tesco's mission is "We make what matters better" Annual Report (2013) Tesco's strategic management believes that its mission, vision and strategic objectives play a vital role in its... half of document ..... .evaluation:During In the implementation process it is essential to verify the outcome of the progress. Implementation Issues Lack of Ownership: The primary cause of plan failure is lack of ownership. It shows that employees may not have interests or responsibilities. Lack of communication If communication is not effective, employees do not understand their roles and responsibilities. Lack of progress reports If there are no progress reports and no progress monitoring has been done, it can cause a plan to fail. Conclusion Strategic plan implementation and analysis are vital for Tesco to survive in this competitive environment. The strategic plan should be kept updated based on the evolving context. Tesco is performing well overall and has kept its customers satisfied with their shopping experience and loyal to the Tesco brand.