Haralambos & Holbron (2004:84) established that postmodern societies are distinguished through four key figures: culturalism, fragmentation, autonomization and resignation. Postmodernism theorizes that class is dead due to our consumerist culture that allows infinite freedom of choice, taste, lifestyle and fashion; therefore, everyone has the ability to shape themselves and create their own identity. Globalization and the influence of the media have spread the idea that individualism is the key that divides society, subsequently causing a non-definitive class exclusivity – People no longer identify themselves through their social class, occupation or their background, rather they do it through their free time (resociology, n.d.) . Postmodernism encourages the idea that if perceptions are put into practice, they can be achieved through a person's willingness to pursue their personal development and desires (Pakulski & Waters, 1996:121:120). Literary critic Frederic Jameson argued from a Marxist perspective that society is divided because despite having a constantly changing superstructure (culture and society), there still exists an economic base (the relationship between production and exchange) which is what ultimately shapes society (Clark, 2008);