Abstract The Global Communications (GC) organization has recently experienced numerous problems detrimental to its primary functions. Global Communication is a telecommunications company. Due to current economic conditions, telecommunications organizations are finding it difficult to keep pace with other industries. Their share prices dropped 50% over a three-year period. The company has fixed costs that cannot be covered due to lack of operating capital. The company's cost cuts include cutting health and education benefits. Employee retention is another determining factor in the organization. Organizations should gain and maintain a comprehensive understanding of cultural diversity within the workforce. Global Communications needed to establish an appropriate benchmark for performance; therefore, the company will know when goals are not achieved. A significant increase in efforts to develop the perspective of the proposed globalization campaign will provide alternative solutions to current organizational difficulties. A successful marketing campaign will increase the company's visibility and make more companies aware of the services provided by (GC). The introduction of new marketing strategies will focus and promote the additional services offered by Global Communications. The new marketing strategy must focus on the target market of a revised business strategy, such as discounts for consumers who use multiple services and discounts for business consumers for multiple lines and services. Establishing performance indicators can help the company monitor the ongoing progress of the outsourced work. Employers must invest energy in resources to produce a variety of distinct strategies. When woven together, these various aspects create a comprehensive model for building and maintaining a coveted and stable workforce. Problem Statement Problems Numerous problems plague the Global Communications (GC) organization, which can ultimately be detrimental to its primary functions.