Assignment: Since students in hospitality programs across the country are required to take a "Hospitality Marketing" course in addition to a "Principles of Marketing" course, there must be some key or additional differences in information between these two courses. One might assume that there are some differences within the established four Ps of marketing (product, price, place, promotion). For this question, explore and clarify these key differences and provide some examples of comparisons/contrasts for each issue between various parts of the hospitality industry or between some parts of the hospitality industry and non-hotel industries. After explaining these differences, we conclude the paper by suggesting some implications that these differences may have for managers in the hospitality industry.------------------------ -----Marketing strategies generally fall into four controllable categories. These four categories are often called the 4Ps and represent the product, price, place, and promotion aspects of marketing. Another term often used to refer to the 4 Ps is called the marketing mix. Marketing mix is ​​a term popularized in the 1940s by Neil H. Borden. Borden began using this term in his writings and teachings after scholar James Culliton referred to the marketing manager as the "mixer of ingredients" in one of his works.1 Marketing mix is ​​a general term that can apply to many industries of marketing; because it does not limit the marketer to the 4 Ps of marketing; as each industry has its own “ingredient mix” that often falls outside the scope of the 4Ps of marketing. This applies to the hospitality sector, the hospitality sector in fact has 8 P's of m... middle of the paper... partnerships. Partnerships are the key to continuing to develop the already developing sector. By creating partnerships, hospitality operations can broaden their consumer base across different target/product markets and ultimately expose their product to a broad consumer base. References Cohn, Tim. “The Principles of Marketing: Principles of Marketing.” The 4 Ps of Marketing. October 23, 2006. Advanced Marketing Consultants. October 23, 2006 .Kotler, Philip, John T. Bowen, and James C. Makens. Marketing for hospitality and tourism. 4th. Upper Saddle River, NJ: Pearson, 2006. McCarthy, E. Jerome, and William D. Perreault. Basic marketing. 15. New York, NY: McGraw-Hill, 2005Morrison, Alastair M.. Hospitality and Travel Marketing. 2nd. Albany, NY: Delmar Publishers, 1996. "The Marketing Mix." The 4 Ps of Marketing. 2006. NETMBA.com. October 19th 2006 .