Internet advertisers who claim that weight loss will occur after a single hypnotic session, especially a group hypnotic session, are scammers who sell dreams to desperate customers . Allison and Faith (1996) point out that "there is currently no panacea for the treatment of obesity and hypnosis is no exception." Hypnosis treatment is therefore not a quick and easy way out of weight problems. To obtain benefits from its use, hypnosis must be practiced regularly for a significant period of time