Now that business is becoming global, it has combined the whole economy, no matter you accept it or not, no country, company and individual can't stop this trend, what can we to do is to change ourselves to adapt to globalization. As a multinational company, developing different markets is a necessity, and market development can be beneficial to the company's development. In this report, the people working in this company, will analyze the differences between the source country market and the destination country market, and help choose the suitable market when the company is willing to invest in a foreign country , the decision of the country where the company can invest is China. In this report, an analysis of the Chinese market will be made in terms of economic environment, culture, marketing and human resource management, to demonstrate its accessibility and the risks that the company will encounter, and then provide some recommendations to avoid or solve the problems . For the target market decision, based on its profitability and expandability, China is a country that has a population of 1.3 billion inhabitants, which means that it has a large predominance in consumption, now the consumption of Chinese in articles for home and home furnishings is less than 100 yuan per capita, below the standard of the world average of 200 dollars. But with the development of China's economy, 20 million people a year will join the middle class, and with the increase in people's income, the expansion of building area and the increase in consumption level, the demand for consumer goods and home furnishings enters the new phase and the potential of the requirements becoming large. In addition, now the Chinese furniture market does not have perfect criteria, many obsolete...... middle of paper ...... m on human resource management will arise when the company starts to invest in China, the problem is about the employees. When the company does not understand the way of doing business and culture in China, the wrong way of doing business will be chosen, and the problems of language, human relations and legal processes cannot be solved, then block the development of the company . As a company interested in the Chinese market and wanting to invest in China. Decisions about employee usage, internal management and marketing methods must be carefully considered. The recommendation is localization. Use local employees and local trading mode, which adapts to the needs of consumers, and can develop the number of consumers through employee relationship. But for internal management, there is no need to use local mode, because Chinese management is not yet mature, and more corruption will arise.
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