Situation Analysis and Problem Statement: Global Communications CorporationSituation Analysis and Problem Statement In business, companies are always competing with each other to remain leaders in the industry . Companies want to have a competitive advantage over other operators in the sector. Global Communications is at a point where it needs to make some changes to its organizational structure to remain competitive in the marketplace. Global Communications' new approach will offer amazing growth opportunities in the industry, however dilemmas and ethical issues will arise as the company implements the new plans. This document will evaluate the issues and opportunities that Global Communications faces in its goal to become a global leader in the industry. First, a look at the situation that Global Communications is facing to better understand the opportunities and problems. Situation Context (Phase 1) Global Communications is a telecommunications company facing increasing competition and decreasing profits. The company has faced depreciation in share value, with the price per share dropping 50% in three years. Shareholders are increasingly upset and want to recover and remain competitive in the industry. Global Communications has devised a plan to introduce new services to its customers by creating an alliance with a satellite provider and applying practices that will increase profitability and reduce costs. By implementing this new plan, Global Communications faces several challenges. Problem identification. The first problem that Global Communications faces in trying to become a global leader in the industry is the need to outsource to India and Ireland. To do this, Global Communications needs to lay off several employees and many of those who remain will most likely be transferred with a 10% pay cut. The impact of numerous colleagues and friends losing their jobs will affect the morale of the remaining employees. Global Communications faces the challenge of maintaining the trust and loyalty of its employees to achieve its new growth goals. The second issue that Global Communications needs to address is the issue with the Union. The Union is upset because they believe this is a ploy by Global Communications to manipulate a recent contract. The president of the Union, André Mustov, informed Global Communications that action will be taken against them by all necessary means. Global Communications faces a lawsuit that will attract potentially damaging media attention at a time when they are trying to earn the trust of the global market.